Smart locks are undoubtedly one of the most popular smart products of 2017. Smart door lock market in 2017 in the market size, development environment, occupies the right place, right time and in such aspects as technological breakthroughs, the entire industry after 2015 years of warm-up, the run-up in 2016, has officially entered the takeoff stage. So what are the key trends for the smart door lock industry in 2017?
The market of smart locks is growing rapidly, and the shipment will exceed six million units
Since 2015, the market for smart locks has been expanding at an alarming rate, driven by capital and markets. According to the data, the number of smart door locks in China reached 2 million in 2016, with a year-on-year growth of more than 40 percent, while some experts predict that the shipment will double in 2017 to more than 6 million units.
It can also be from fingerprint identification module were proved in the field of the rapid growth of sales: fingerprint identification module in the field of intelligent door locks in 2015 shipments of about 1 million, 2016, 2 million, and 2017 orders will amount to 5 million pieces.
But in terms of market share, and the leading several as ding, asia-pacific day, small di shipment will be between 20-400000, their market share is only around 3-8%, hundreds of small scattered cut points around the brand market, the market will remain the trend of fragmentation.
A trend of two, thousands of locked-in, the three camps of intelligent door lock are formed
With the rapid development of smart door lock market, many traditional enterprises, entrepreneurs and across industry giants are poured into the industry, as of early 2017, the national brand has reached thousands of smart door lock, and began to form the three major groups:
1, traditional door lock manufacturers, including tyrone, solid strength, graceful and other traditional lock manufacturers, led by manufacturing experience accumulated for long time, for the lock mechanical parts design and quality control of metal parts would be better, but the software system development and system integration ability is not strong, general with monolock sales profit.
2, emerging Internet lock enterprise, with butyl stare, cloud pomelo, small di, GuoJia brand as the representative, they generally have no lock mechanical parts design and manufacturing capabilities, but has very strong product planning, system design and the ability of iteration, profitability will be more diversified, not just rely on a single lock sales profit, more will focus on intelligent lock derivative wider terminal customer entry, intelligent service, etc.
3, cross-industry companies, including zte, haier, lenovo, dahua, etc, this kind of enterprise has a strong capital strength, more important intelligence door lock as wisdom family ecological value, also revolve around this intelligence door lock industry layout.
Trend iii and B market is still the main market, the competition tends to be hot
In the domestic smart door lock market, the B end is the main market of the shipment. In 2016, the shipment of intelligent door lock B was more than 80% of the total shipments. The sharp increase in the sales of smart locks in 2017 is largely dependent on large-scale purchases by B clients.
The b-end market is mainly for brand apartments, hotels, real estate agents and so on. Property projects have always been an important outlet for top-end locks, as are the emerging smart locks.
For brand apartments and hotels, they have a strong demand for smart locks that can improve the efficiency of scale management and reduce operating costs. So as the smart door lock technology matures, starting from the second half of 2015, in addition to HOME LINK freely, home inns well-known brands such as apartments, some of the second-tier cities apartment operators are using the solution of intelligent door locks, apartment intelligence door lock is gradually becoming the Internet standard. For this reason, 2015 was also known as "apartment smart door lock for the first year".
Nature, B the market this big cake are also attracted many manufacturers are incoming robbery, in addition to stare, cloud pomelo, GuoJia, to shout, the Internet lock manufacturers such as the asia-pacific day tyrone, solid force, remit the traditional lock makers went into this field, it also makes the market competition is increasingly fierce.
The market potential of trend iv and C market is huge, and will start to develop gradually from 2018
The market for smart locks on the c-side (home user) market is not as bad as the current hot B market. According to statistics, there are less than 3 percent of the total installed smart door locks in China, and in 2016, the shipment of smart door locks is less than 20% of the retail and e-commerce channels. This shows that the market of China's smart door lock market, despite its huge potential, is still in its infancy and remains to be explored.
But as the concept of smart locks has become popular over the past two years, many consumers have come to understand the product. According to the survey, more than 85 percent of consumers have heard of smart locks, and more than 70 percent of young consumers have said they are willing to try using a smart lock. With the arrival of the post-80s and post-90s generation, the new home decoration and installation of smart lock consumption will gradually become more and more popular, and the smart lock market is expected to have a blowout development in the next few years.
On the other hand, because of the huge market size of C, many smart door lock brands will be aiming at this market. Some experts predict that the new development points of the smart door lock industry will gradually shift to C market and retail market from 2018. At that time, in order to expand and seize the market as soon as possible, smart door lock brand will be aimed at the market pain point, offering more cost-effective door lock products. When the market gap is opened, geometric growth will follow.
Trend 5, smart entrance value highlights, door lock - family system linkage plan will become hot
In the era of Internet of things, smart door lock is no longer just stop at the fingerprint to unlock, password to unlock these basic functions, but as a wise family entrance, let family lifestyle from numerous to Jane, in addition to a family and property security, also bring more comfortable for the user experience the wisdom of the household. That is why the giants such as zte, haier, lenovo and dahua are stepping into the sector.
Smart door lock as the intelligent security, smart home industry important location, through the linkage with other smart home products, will bring a rich smart home experience scene for users. Haier U - home cloud lock, for example, in intelligent household system scheme, haier haier cloud will lock as the entrance, connect family security, community security, entertainment, life, all the wisdom of life, family and community coupon, U + 5 big ecosystem resources and community resources to conduct a comprehensive integration of public service, to community residents family security, smart home applications, online shopping, domestic service, delivery orders, appliance repair, one-stop property security services, such as neighborhood social whole life scenes of unicom, provide the necessary conditions for building community wisdom be born.
Is intelligence household entrance and is driven by the concept of door lock - family system linkage scheme has become the hot spot in the industry, in addition to haier, nanjing union, Mr. Bo, spotted a cat, and other enterprises to launch its own door lock system linkage scheme - family, ali little wisdom, jingdong micro couplet hardware system integration platform will also be smart door lock into its ecological system. This will also greatly accelerate the arrival of the "interconnectedness" of smart locks.
Smart locks are undoubtedly one of the most popular smart products of 2017. Smart door lock market in 2017 in the market size, development environment, occupies the right place, right time and in such aspects as technological breakthroughs, the entire industry after 2015 years of warm-up, the run-up in 2016, has officially entered the takeoff stage. So what are the key trends for the smart door lock industry in 2017?
The market of smart locks is growing rapidly, and the shipment will exceed six million units
Since 2015, the market for smart locks has been expanding at an alarming rate, driven by capital and markets. According to the data, the number of smart door locks in China reached 2 million in 2016, with a year-on-year growth of more than 40 percent, while some experts predict that the shipment will double in 2017 to more than 6 million units.
It can also be from fingerprint identification module were proved in the field of the rapid growth of sales: fingerprint identification module in the field of intelligent door locks in 2015 shipments of about 1 million, 2016, 2 million, and 2017 orders will amount to 5 million pieces.
But in terms of market share, and the leading several as ding, asia-pacific day, small di shipment will be between 20-400000, their market share is only around 3-8%, hundreds of small scattered cut points around the brand market, the market will remain the trend of fragmentation.
A trend of two, thousands of locked-in, the three camps of intelligent door lock are formed
With the rapid development of smart door lock market, many traditional enterprises, entrepreneurs and across industry giants are poured into the industry, as of early 2017, the national brand has reached thousands of smart door lock, and began to form the three major groups:
1, traditional door lock manufacturers, including tyrone, solid strength, graceful and other traditional lock manufacturers, led by manufacturing experience accumulated for long time, for the lock mechanical parts design and quality control of metal parts would be better, but the software system development and system integration ability is not strong, general with monolock sales profit.
2, emerging Internet lock enterprise, with butyl stare, cloud pomelo, small di, GuoJia brand as the representative, they generally have no lock mechanical parts design and manufacturing capabilities, but has very strong product planning, system design and the ability of iteration, profitability will be more diversified, not just rely on a single lock sales profit, more will focus on intelligent lock derivative wider terminal customer entry, intelligent service, etc.
3, cross-industry companies, including zte, haier, lenovo, dahua, etc, this kind of enterprise has a strong capital strength, more important intelligence door lock as wisdom family ecological value, also revolve around this intelligence door lock industry layout.
Trend iii and B market is still the main market, the competition tends to be hot
In the domestic smart door lock market, the B end is the main market of the shipment. In 2016, the shipment of intelligent door lock B was more than 80% of the total shipments. The sharp increase in the sales of smart locks in 2017 is largely dependent on large-scale purchases by B clients.
The b-end market is mainly for brand apartments, hotels, real estate agents and so on. Property projects have always been an important outlet for top-end locks, as are the emerging smart locks.
For brand apartments and hotels, they have a strong demand for smart locks that can improve the efficiency of scale management and reduce operating costs. So as the smart door lock technology matures, starting from the second half of 2015, in addition to HOME LINK freely, home inns well-known brands such as apartments, some of the second-tier cities apartment operators are using the solution of intelligent door locks, apartment intelligence door lock is gradually becoming the Internet standard. For this reason, 2015 was also known as "apartment smart door lock for the first year".
Nature, B the market this big cake are also attracted many manufacturers are incoming robbery, in addition to stare, cloud pomelo, GuoJia, to shout, the Internet lock manufacturers such as the asia-pacific day tyrone, solid force, remit the traditional lock makers went into this field, it also makes the market competition is increasingly fierce.
The market potential of trend iv and C market is huge, and will start to develop gradually from 2018
The market for smart locks on the c-side (home user) market is not as bad as the current hot B market. According to statistics, there are less than 3 percent of the total installed smart door locks in China, and in 2016, the shipment of smart door locks is less than 20% of the retail and e-commerce channels. This shows that the market of China's smart door lock market, despite its huge potential, is still in its infancy and remains to be explored.
But as the concept of smart locks has become popular over the past two years, many consumers have come to understand the product. According to the survey, more than 85 percent of consumers have heard of smart locks, and more than 70 percent of young consumers have said they are willing to try using a smart lock. With the arrival of the post-80s and post-90s generation, the new home decoration and installation of smart lock consumption will gradually become more and more popular, and the smart lock market is expected to have a blowout development in the next few years.
On the other hand, because of the huge market size of C, many smart door lock brands will be aiming at this market. Some experts predict that the new development points of the smart door lock industry will gradually shift to C market and retail market from 2018. At that time, in order to expand and seize the market as soon as possible, smart door lock brand will be aimed at the market pain point, offering more cost-effective door lock products. When the market gap is opened, geometric growth will follow.
Trend 5, smart entrance value highlights, door lock - family system linkage plan will become hot
In the era of Internet of things, smart door lock is no longer just stop at the fingerprint to unlock, password to unlock these basic functions, but as a wise family entrance, let family lifestyle from numerous to Jane, in addition to a family and property security, also bring more comfortable for the user experience the wisdom of the household. That is why the giants such as zte, haier, lenovo and dahua are stepping into the sector.
Smart door lock as the intelligent security, smart home industry important location, through the linkage with other smart home products, will bring a rich smart home experience scene for users. Haier U - home cloud lock, for example, in intelligent household system scheme, haier haier cloud will lock as the entrance, connect family security, community security, entertainment, life, all the wisdom of life, family and community coupon, U + 5 big ecosystem resources and community resources to conduct a comprehensive integration of public service, to community residents family security, smart home applications, online shopping, domestic service, delivery orders, appliance repair, one-stop property security services, such as neighborhood social whole life scenes of unicom, provide the necessary conditions for building community wisdom be born.
Is intelligence household entrance and is driven by the concept of door lock - family system linkage scheme has become the hot spot in the industry, in addition to haier, nanjing union, Mr. Bo, spotted a cat, and other enterprises to launch its own door lock system linkage scheme - family, ali little wisdom, jingdong micro couplet hardware system integration platform will also be smart door lock into its ecological system. This will also greatly accelerate the arrival of the "interconnectedness" of smart locks.
